STRATEGIC ROLES OF MAQASID SHARIAH ON DIGITAL ADOPTION BY B-40 MUSLIM ENTREPRENEURS: A QUALITATIVE INQUIRY
DOI:
https://doi.org/10.33102/mjsl.vol14no1.1091Keywords:
Bottom-40, digital adoption, Muslim entrepreneurs, Maqasid ShariahAbstract
This study examines the experts' insights into Maqasid-based strategic plans to forestall the challenges of digital adoption among B40 Muslim entrepreneurs. B40 businesses contribute up to 35% of the GDP and provide 70% of jobs in the Malaysian economy. Despite its significant contribution to the Malaysia economy, there seems to be a pocket of failure among the digital adoption of B40 Muslim entrepreneurs in Malaysia, triggering the dire intervention to help B40 Muslim entrepreneurs in digital adoption, particularly in the post-COVID-19 era where entrepreneurs are migrating from offline to online platforms across the globe. The study explores how Maqasid Shariah, which prioritizes the preservation of faith, life, intellect, progeny, and wealth, can guide ethical and inclusive digital transformation. The research involved focus group discussions with experts in various fields like entrepreneurship, digital tools, Islamic finance, and Maqasid Shariah using qualitative methods. We focused on Muslim entrepreneurs to offer valuable insights into how cultural and religious factors influence their digital strategies, thereby enhancing their empowerment and success. The FGD session investigates how Maqasid Shariah principles can guide the ethical and inclusive adoption of digital technologies. The study uses NVIVO-15 software to describe the implication of frequency terms and the consensus matrix among the informants. The results offer strategic insights and policy recommendations to improve digital inclusion, economic resilience, and well-being for B40 Muslim entrepreneurs while respecting their religious and cultural values. This approach could also serve as a model for other Muslim communities aiming to align digitalization with Islamic principles.
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Copyright (c) 2026 Saheed Abdullahi Busari, Rohaiza Abd. Rokis, Mohd. Fuad Md. Sawari, Noor Azizah Mohamadali, Muhammad Amanullah
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